Dell's Bio

Company
Back Story

Making You Memorable

"You’re a rockin’ publicist." — Kitty O’Neal, KFBK News Anchor

Dell Richards Publicity makes clients memorable. By placing stories in newspapers, magazines, television, radio and the Internet, our publicists get clients the recognition they deserve for the expertise they have.

Because it goes through an editor, reporter or producer, public relations creates the most credible and believable exposure available today.

Building on your marketing, publicity gives you the type of recognition and word-of-mouth people dream about.

Studies show that men and women gain credibility in different ways. People think:

Men are good at what they do, but aren't trustworthy.

Women are trustworthy, but still have to prove they're good at their job.

With this knowledge, Sacramento public relations firm Dell Richards Publicity — with associates in Los Angeles, San Francisco, New York and Miami — perfected "Personality PR." Using the person's own life, we make our clients memorable.

Because this gives our clients credibility, people begin to feel they know our clients before they've even met them. This type of PR works for women as well as men — especially if it also emphasizes credentials.

With more than 20 years journalism experience and 10 years handling the media, PR maven Dell Richards knows what works for print editors, broadcast producers and electronic media moguls. An extensive network from graphic artists and photographers to website developers, printers and direct mail firms allows Sacramento public relations firm Dell Richards Publicity to provide full-service communications, marketing and advertising to clients worldwide.

For more information, call Dell Richards Publicity at 916.455.4790 or contact us using our online form.

"Dell Richards Publicity is a gem. The group is creative, thorough, fun to work with. And, they get results!" — Paulette and Bob Pitner, Owners, Evolving Times Productions