The Back Story

A Sacramento public relations firm, Dell Richards Publicity specializes in targeted public relations campaigns to gain recognition and visibility while building public awareness of services and issues involved. Although hardly a traditional PR firm, the company has built up rich resources and expertise in many different areas of the communications industry over the years.

Founder Dell Richards has more than 20 years experience as a professional journalist. During that time, Richards worked for wire services such as Gannett News Service and Associated Press as well as local publications. This experience gives the Sacramento publicist an extensive knowledge of what editors and producers want in news and feature coverage. Richards knows how to pitch stories that editors and producers want.

Because of Richards’ feature writing experience, the Sacramento publicity firm is adept at Hollywood-style personality publicity that increases credibility and familiarity. Because people like to work with people they know, this kind of personal PR builds relationships with potential clients from the moment they hear the person’s name.

Richards also spent many years working for magazines and trade journals. This experience adds to a comprehensive understanding of the breadth and depth of the media possibilites available to companies. Years as a journalist also helps Richards maintain a wide network of media contacts.

In addition to journalism, Richards worked in advertising and marketing. Since founding Dell Richards Publicity in 1990, she has created advertising and marketing campaigns for many companies. In 2000, she began partnering with advertising and marketing professionals to offer even more in-depth services to her clients.

A number of former journalists also are associated with the company and are available to work on specific projects, as needed. These associates range from local free-lance journalists to public relations professionals nationwide.

Among Dell Richards Publicity on-call consultants are professionals of all types — from lawyers and agents to graphic artists, website developers and printers. Through years of networking, company personnel have created associations with experts in a wide range of disparate fields.

Fundamental to Dell Richards Publicity is the ability to address and deliver custom media programs based on the client themselves, their targeted niche and goals.

For more information, please call Dell Richards Publicity at 916.455.4790 or contact us.