Impressions Of California Kick Off A Career

Dell Richards, President

An article on the “Wild West” published by Japan Airlines flight magazine when Dell Richards came back to California after five years in London, started a life-long career as a writer and current PR maven.

Since 1984, Richards has published articles in such magazines as L.A. Style, California Magazine, Sacramento magazine, Comstock’s Business, Golden State Report, California Grocer and others. She also has written for Gannett News Service, USA Today and Associated Press.

After being hounded by friends to “write something about them,” Richards decided to add public relations to her roster. Her years of writing super-short articles for Gannett News Service and USA Today made press releases a breeze.

Since founding Dell Richards Publicity in 1990, she has placed countless articles for clients in newspapers such as The Chicago Tribune, The Miami Herald, The Los Angeles Times and both the San Francisco Chronicle and the Houston Chronicle as well as others.

CEOs have seen their name in print with by-lined articles and columns in business journals and industry trade publications. Over time, she developed a style of “personality PR” that rivals a Hollywood publicist, but goes hand-in-hand with corporate communications.

Because of her journalism experience, Richards is able to mirror the point-of-view, political stance and writing style of editors and publishers. Having been in the trenches, Richards knows how to talk to editors and producers, a skill that helps her place articles in print and broadcast media nationwide.

For more information, please call Dell Richards Publicity at 916.455.4790 or contact us using our online form.