Public Relations Social Media

"Best money we ever spent." — Rachel Iskow
Executive Director, Sacramento Mutual Housing Association

Are you getting your message out? Hone your message, get it to the media and out to the public in the most effective way — through public relations.

Media relations management:

Creating and placing articles in print, broadcast and electronic media through journalism know-how and a nationwide network of associates.

Communications planning
Strategic positioning and messaging
Effective press pitches
Straightforward, press releases, media memos and alerts that get results
Pitches directly to target media
Ghostwritten articles, sidebars and columns written with firm associates bylines
Coordination of article dissemination through social media outlets
Coordination of article reprints and newsroom updates
Up-to-date media dissemination lists
Media training for spokespeople
Consultation on trends and targeting, business focus, media image, marketing and advertising

Social Media

Social Media strategy and planning for ongoing campaigns.
Research for facebook, twitter and for LinkedIn posts and tweets.
Implementation of ongoing campaigns across all social media platforms.
Ongoing website and blog content.
Content for blogs and other email campaigns. 
Search engine optimization for all campaigns.

For copies of articles published, collateral material or public relations campaign case studies, or for more information on our company, clients and services, please call Dell Richards Publicity at 916. 455.4790.

You also may contact us using our online form.

"During the business development phase of our endeavor, Dell Richards Publicity crafted an effective marketing strategy to reach both the medical community and the patient.

"Through their network of professional journalists, they were instrumental in influencing other journalists to highlight our qEEG assessment as an objective, new tool in articles they were writing. We noted a clear increase in patient inquiries and clinical referrals after each article was published.

"Our decision to use Dell Richards Publicity was much more cost effective than a traditional marketing strategy that relies on paid advertisement."

— Leonard V. Barley, MD FAPA MBA, President, Cognitive Diagnostics